California photographer capturing brands and the humans behind the business.

SANTA CRUZ - WEST COAST

Creative direction meets brand photography.

I work with small businesses, founders, and teams as a creative partner, bringing ideas, strategy, and creative direction to every shoot. Together, we create photography with a clear purpose: to strengthen your brand, connect with the right people, and give you content you can actually put to work.

For families,
it means images that feel like your life.

behind the lens

For over a decade, I've been helping entrepreneurs and creative businesses tell their stories through honest, intentional photography. I believe the best images come from real connection, which is why every session is designed to feel relaxed, effortless, and true to you. Because great photography isn't just about how it looks, it’s about how it feels.

more Alicia

Award winning Santa Cruz photographer for families, brands, and businesses.

Alicia was an absolute gem to work with. Scheduling was easy and convenient, communication was prompt and responsive via both email and text, and all of the paperwork and processes were clear and straightforward. She also provided valuable professional guidance on lighting, wardrobe choices, and other details that made the experience seamless and enjoyable.

—Shannon H.
Alicia was warm, fun, and truly fantastic to work with. She even brought out the best in a young family member who was initially hesitant to be photographed, using humor and genuine connection to help them relax, smile, and engage naturally. Our session took place in the Santa Cruz Mountains, and the resulting images are stunning.

—William B.
We’ve had two sessions with Alicia, and we can’t say enough good things about our experience. Not only are the photos absolutely beautiful, but the sessions themselves are genuinely fun and enjoyable. She has a remarkable ability to make both kids and adults feel comfortable, which allows their true personalities to shine through. We received natural images that feel like YOU. Not overly posed, or produced.

—Brittany S.