Lifestyle and brand photographer Alicia Telfer — serving Santa Cruz, Monterey, Carmel, and the California coast

Santa Cruz photographer capturing brands and the humans behind the business.

CALIFORNIA - WEST COAST

Real connection. Photography that feels like you.

Black and white intimate couple portrait lifestyle photography by Alicia Telfer serving Santa Cruz, Aptos, and Capitola

I photograph people the way they naturally show up- connected, expressive, and fully themselves.

For businesses, it means photographs that reveal the real person behind the brand.


For families,
it means images that feel like your life.

Mother and child walking along a California beach at sunset- lifestyle family photography by Alicia Telfer serving Monterey, Carmel, and Santa Cruz

Hi, I'm Alicia.

For over a decade, I've been helping entrepreneurs and creative businesses tell their stories through honest, intentional photography. I believe the best images come from real connection, which is why every session is designed to feel relaxed, effortless, and true to you.

Because great photography isn't just about how it looks.
It's about how it feels.

Award winning Santa Cruz photographer for families, brands, and businesses.

  • Alicia was an absolute gem to work with. Scheduling was easy and convenient, communication was prompt and responsive via both email and text, and all of the paperwork and processes were clear and straightforward. She also provided valuable professional guidance on lighting, wardrobe choices, and other details that made the experience seamless and enjoyable.

    —SH

  • Alicia was warm, fun, and truly fantastic to work with. She even brought out the best in a young family member who was initially hesitant to be photographed, using humor and genuine connection to help them relax, smile, and engage naturally. Our session took place in the Santa Cruz Mountains, and the resulting images are stunning.

    —WB

  • We’ve had two sessions with Alicia, and we can’t say enough good things about our experience. Not only are the photos absolutely beautiful, but the sessions themselves are genuinely fun and enjoyable. She has a remarkable ability to make both kids and adults feel comfortable, which allows their true personalities to shine through. We received natural images that feel like YOU. Not overly posed, or produced.

    —BS

Editorial close-up portrait of a woman wearing gold jewelry, commercial brand photography by Alicia Telfer for lifestyle and fashion businesses in California

Brands and Business Owners.

See Brands in Action→

Father playfully holding three children upside down, candid family photography by Alicia Telfer Creative Studio serving Santa Cruz and the SF Bay Area

Lovers & Families.

More Moments This Way→

Elegant beauty studio interior with oval mirror and gold salon chair, commercial studio photography by Alicia Telfer for small businesses and beauty brands in Californi
Statement earring product flatlay on a gold tray, commercial and editorial brand photography by Alicia Telfer for jewelry and lifestyle brands in the SF Bay Area

Running a business means constantly needing fresh photography & video.

Monthly photography subscriptions give you a steady stream of content from website images to social media to marketing campaigns.

Show up consistently without constantly planning photo shoots.

Warm-toned commercial portrait of a woman wearing stacked art pearl bracelets, jewelry brand and studio photography by Alicia Telfer serving Monterey and Carmel
Editorial commercial portrait with layered pearl jewelry, brand-forward studio photography by Alicia Telfer serving California's Central Coast