I see you. Now let's make sure everyone else does too.
I photograph brands, founders, and families who value authenticity over perfection. The entrepreneurs I work with are ready to move beyond stock-looking content and build trust through imagery that reflects who they truly are. The families I photograph want images that capture the beauty, chaos, connection, and personality of real life. Because the most powerful photographs aren't about looking perfect. They're about being seen.
Based on the California coast. Available in Santa Cruz, Monterey, Carmel, the SF Bay Area, and beyond.
I've spent over two decades behind a lens - first figuring out the craft, then figuring out the business, and finally figuring out that the two were never actually separate.
I have been shooting full time since 2020. In that time I've become Santa Cruz's most recognized photographer - awarded Best Photographer and Best Portrait Photographer by my community three years running, and a consistent favorite in Growing Up in Santa Cruz magazine. Not because I chased awards, but because I genuinely care about the people in front of my camera.
