Your visuals are either building trust or losing it. Let's make them work.

Strategic visual content for businesses ready to build trust, attract better clients,
and become the obvious choice.

Great brands don't happen by accident. Behind every scroll-stopping image is intention-
a clear point of view, a story that resonates, and visuals that make the right people stop and say that's exactly what I've been looking for.

I'm Alicia Telfer. Award-winning photographer and creative director based on the California coast. I work with lifestyle brands, founders, and small businesses to build visual identities that feel completely, specifically them.

Before we ever pick up a camera, we strategize. We clarify your story, your audience, and exactly what your images need to do. Then we create visuals that stop the scroll- and make the right people feel like they've found exactly who they were looking for.

Work With Me.


Brand Starter $1,111 One focused session. Sharp, confident imagery that introduces your brand with intention.

  • Pre-session brand strategy consultation

  • 1 hour / studio or location

  • 15 delivered images

  • Full commercial usage rights


Brand Story $2,222 A fuller picture of who you are and what you offer. Two looks, room to breathe, real variety.

  • Pre-session strategy consultation + shot list

  • 2 hours, multiple looks and locations

  • 30+ delivered images

  • Full commercial usage rights


Brand Identity Day $3,333 (most popular) A full creative day built entirely around your brand. Walk away with a complete visual library.

  • In-depth brand strategy session before we shoot

  • 4 hours on location (can split across two sessions)

  • 60+ delivered images

  • Location scouting included

  • Full commercial usage rights

Available in Santa Cruz, SF Bay Area, Monterey, Carmel, and beyond. Travel inquiries welcome.

From My Clients

  • “Alicia is far more than a talented photographer. She's a creative partner who truly understands the Ethos brand. Every shoot feels intentional, organized, and enjoyable, and she consistently delivers images that elevate our business and tell our story beautifully.”

    Meredith K., Ethos

  • "She captured everything from harvest and events to our team, property and wines, and gave us a beautiful library of images that truly feels like Windy Oaks. She’s professional, flexible and easy to collaborate with, always open to direction while bringing a creative eye and an ability to adapt and create in the moment. We’re so grateful for everything she created for us!"

    Windy Oaks Winery, Corralitos

  • "Working with Alicia has been such a gift to my brand and business. She has a way of seeing the bigger picture while also capturing the little things that make a brand feel like you. I never feel like I’m just getting photos or content. I feel like I have someone in my corner who understands what I’m building, helps me think through how I want to present it, and then brings that vision to life."

    Brittnii P., Personal Brand